Years ago, I helped a firm led by a man that plainly started with WHY. And it all begins with the individual why that exists inside each and every one of us. While most of this publication has to do with firms and individuals that lead them, it is totally relatable to your personal life outside of job. By applying these principles, anyone can create businesses and organizations where all the employees have a why, which little by little will help us change the world. All we need to do is stick to a few easily applicable principles that anyone can learn. The underlying idea is that we can all find our why without any special resources or a whole lot of luck. Essentially, his goal is to inspire others to pursue what excites them, which in turn inspires others to do the same. And he launched his own business with the aim of leading a movement to inspire everyone to find their own why. Although he was leading a successful career in advertising, he only began to feel fulfilled by his work when he discovered his own why. The author of this book is a good example. In short, we need a why, a goal or purpose that gives our lives a deeper meaning and makes everything else secondary. But only by looking for something that excites us, something we believe in. But is it really impossible? Can't we all find some task that fulfills us? Yes, we can.
They figure it's a waste of time to try to find their dream job, the one project that would change everything. Wouldn't you like to call a job you love your own? Although just about anyone would answer yes to this question, in reality, most people don't even entertain the possibility of loving their work. If everyone found their why, we'd all feel fulfilled by our work. Simon Sinek, "Start With Why." Blink number one.
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